When it comes to working with others, we have to be aware of other peoples' egos as well as our own egos/desires/ambitions, in order to earn trust and respect, to get things done, and to be recognised for doing so. Which means, our own egos need to be under control. We have to be able to listen to our business partners even if we don't like what's being said or even if we totally disagree with them - plus listen to other peoples' constructive feedback, then digest, assimilate and reflect.
We also have to be able to listen to our clients and get clear and honest when we're communicating to them as a partnership - about our products or services.
Our egos are great when we're in the driving seat and know where we're going - but once that's done, we need to apply the brakes, slow down, take a chill pill. And review, reflect, have a good think - discuss with trusted parties - learn from each other, in order to grow.
RE: New Partnerships
Over the last couple of months, Maelstrom Media Productions has been slowly beavering away at turning a few potential partnerships into actual creative partnerships - which has included the establishment of a clean and transparent slate from the start ie. establishing what kind of partnership it is, developing clear beneficial working practices, as well as having similar creative, technical or administrative approaches to achieving results.
RE: Established Partnerships
Regarding older creative partnerships - creative differences are being ironed out, along with working approaches and practices, so that all parties are clear about what's to be accomplished. Lines have had to be re-drawn in the sand in one or two places & flexible demarcation zones mapped out in other specific areas. If we we don't evolve, we die!